Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
January 26, 2021

Effect of Visual User-Generated Content on Purchasing Decisions Worldwide, by Platform, Dec 2020 (% of respondents)

Effect of Visual User-Generated Content on Purchasing Decisions Worldwide, by Platform, Dec 2020 (% of respondents)

Note

Data was provided to Insider Intelligence by Bazaarvoice.

Methodology

Data is from a January 2021 Bazaarvoice report titled "A picture’s worth a thousand purchases: How visual and social content increase online sales" conducted by Savanta. 7,602 adults ages 16+ in Australia (n=576), Canada (n=1,005), France (n=1,501), Germany (n=1,492), the UK (n=1,515), and the US (n=1,513) were surveyed online via Savanta’s international panel access during November 27-December 4, 2020. Data is nationally representative of each country.