Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
Respondents were asked, "Which of the following media types do you think are the most likely to experience brand risk incidents in the next 12 months? (Select up to three)"
Data is from the December 2020 Integral Ad Science (IAS) "The 2021 Industry Pulse Report: US Edition." 230 US digital media professionals were surveyed during September-October 2020. Respondents were from the IAS database and include media agencies (38%), publishers (24%), advertisers/brands (8%), creative agencies (8%), DSP (5%), SSP (4%), ad network/exchange (3%), trading desk (2%), and other (1%). Integral Ad Science is a digital ad verification company.