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December 8, 2020

Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)

Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)

Note

Respondents were asked, "Which of the following media types do you think are the most likely to experience brand risk incidents in the next 12 months? (Select up to three)"

Methodology

Data is from the December 2020 Integral Ad Science (IAS) "The 2021 Industry Pulse Report: US Edition." 230 US digital media professionals were surveyed during September-October 2020. Respondents were from the IAS database and include media agencies (38%), publishers (24%), advertisers/brands (8%), creative agencies (8%), DSP (5%), SSP (4%), ad network/exchange (3%), trading desk (2%), and other (1%). Integral Ad Science is a digital ad verification company.

Featured In

US Social Trends for 2021Brand safety and ethical concerns will spur more ad boycottsNews outlets and advertisers face challenges on Inauguration DayMarketers' brand safety concerns on social media, Facebook's political content, and Google possibly leaving Australia

Sources

Integral Ad Science

Chart Title

Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)

Publication Date

December 8, 2020

Sources

Integral Ad Science

Featured In

US Social Trends for 2021Brand safety and ethical concerns will spur more ad boycottsNews outlets and advertisers face challenges on Inauguration DayMarketers' brand safety concerns on social media, Facebook's political content, and Google possibly leaving Australia
Topics
Brand MarketingMarketing Management TrendsMarketing TacticsSocial Media Ad SpendingDisplay AdvertisingProgrammatic AdvertisingUnited States