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September 24, 2020

What Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, Aug 2020)

Description

In December 2019, Smart speaker owners in the US were asked whether they have done various activities using their smart speakers. Consumers were asked if they had done any of the following using their smart speaker: ask for product recommendations, browse products, buy products, add products to ... their shopping cart, order movies or shows, etc.More

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the September 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,042 US adults ages 18+ were surveyed online during August 3-9, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (23%), 35-54 (38%), and 55-65 (39%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.

Featured In

Voice Assistant and Smart Speaker Users 2020 There’s still lackluster enthusiasm for shopping and buying via voice

Sources

eMarketer

Bizrate Insights

Chart Title