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October 19, 2020
Tactics US Marketers and Agencies Are Using to Address Identity Resolution in the Future as Third-Party Cookies Are Being Phased Out, Sep 2020 (% of respondents)
Note
Identity resolution solution is defined as a software or technology that combines consumer identifiers into a single/persistent identity graph that can be used to identify consumers across various channels/devices and online-to-offline domains. It can be a standalone service or part of an integrated ... ad/marketing offering. Respondents were asked, "As third-party cookies are being phased out, what are your [company’s/main client’s] tactics for addressing identity resolution in the future?" Data was provided to eMarketer by Advertiser Perceptions.More
Methodology
Data is from an October 2020 Advertiser Perceptions report titled "Identity: Are we headed toward resolution, revolution or regression?" 302 US marketers and agencies were surveyed during August 14-September 9, 2020. Respondents were contacts from the Advertiser Perceptions Ad Pros proprietary community and trusted third-party partners as needed and were involved in ad/marketing, IT/tech, or business intelligence/data science in a company that currently uses an identity resolution solution involved in developing/approving identity resolution solution budgets, determining identity resolution strategy, approving identity resolution vendors, or using identity resolution solutions.Chart Title
Tactics US Marketers and Agencies Are Using to Address Identity Resolution in the Future as Third-Party Cookies Are Being Phased Out, Sep 2020 (% of respondents)Publication Date
October 19, 2020