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September 1, 2020

Cyber Five Share of US Retail Ecommerce Holiday Season Sales, 2016-2020 (% of total)


This chart shows a 5-year trend showing Cyber Five's share of total holiday season ecommerce sales from 2016-2020.


eMarketer benchmarks its retail sales and retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.