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September 1, 2020

US Retail and Retail Ecommerce* Holiday Season Sales Growth, 2013-2020 (% change)


This chart shows US retail and retail ecommerce holiday season sales growth. Data is broken out by % change for 2013-2019.


eMarketer benchmarks its retail sales figures against US Department of Commerce data, for which the last full year measured was 2019.


Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions.