Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
October 7, 2020
Leading Challenges for Privacy Compliance According to US Marketing Technology Decision-Makers, Aug 2020 (% of respondents)
Note
Respondents were asked, "What are the biggest challenges for privacy compliance (e.g., GDPR, CCPA)?" Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from an October 2020 Advertiser Perceptions report titled "The State of CDPs: Data Unification, Activation & Analytics Q3 2020" commissioned by Treasure Data. 101 US marketing technology decision-makers from various industries were surveyed online during July 27-August 17, 2020. Respondents were managers and above from the Advertiser Perceptions Ad Pros Community and were involved in the selection and use of their company's customer data management solutions providers or platforms and used at least one customer data platform (CDP) tracked in the study. Respondents were from companies with annual revenues of $500 million to less than $1 billion (22%) or over $1 billion (78%). Treasure Data is an enterprise CDP.Featured In
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rulesAround the World with … Internet and Big Tech Regulation: Antitrust, Brexit and the CPPAVirginia becomes the second US state to adopt its own data privacy standardColorado becomes latest state to consider a comprehensive consumer privacy lawChart Title
Leading Challenges for Privacy Compliance According to US Marketing Technology Decision-Makers, Aug 2020 (% of respondents)Publication Date
October 7, 2020