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October 1, 2020
US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
US Ecommerce Channel Ad Spending Will Jump Nearly 40% This Year to More than $17 Billion The Ad Platform: Recapping Retail Media's Year to Date with Bryan WienerSearch Marketing 2020Amazon Advertising 2020Where ecommerce channel advertising is headed, the department store's future, and Google and IACSources
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US Ecommerce Channel Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)Publication Date
October 1, 2020
