October 1, 2020

How Has the Forecast for Triopoly vs. Other Ad Revenues in the US Changed? (% of US digital ad spending, 2020)


Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads, and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads ... (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals).More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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