Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
October 1, 2020
How Has the Forecast for Triopoly vs. Other Ad Revenues in the US Changed? (% of US digital ad spending, 2020)
Note
Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads, and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads ... (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals).More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
How Has the Forecast for Triopoly vs. Other Ad Revenues in the US Changed? (% of US digital ad spending, 2020)Publication Date
October 1, 2020