June 1, 2020

How Has the US Radio Ad Spending Forecast Changed?, 2017-2024 (billions, 2017-2024)


Radio ad spending includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.