April 1, 2020

What Types of Personal Data Are US Adults Willing to Share to Help Stop the Spread of the Coronavirus? (% of respondents, March 2020)


Data was provided to eMarketer by CodeFuel.


Data is from the April 2020 CodeFuel report titled "The Privacy Pandemic: How Much Privacy Are We Willing to Sacrifice During the COVID-19 Crisis?" More than 500 US internet users ages 18-74 were surveyed online during March 2020. The survey was conducted using SurveyGizmo among a representative sample. CodeFuel, a division of Perion Network, is a search solution provider for publishers.

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