March 24, 2020

Change in US Programmatic Ad Revenues and CPM During the Coronavirus Outbreak, by Device, Week Ending March 22, 2020 (% change vs. prior week)


This chart shows how spending and CPM are changing for US programmatic advertising during the coronavirus/COVID-19 outbreak. The figures are broken out by device: mobile, desktop/laptop, tablet and connected TV.


Data was provided to eMarketer by Adomik.


Data is from a March 2020 Adomik analysis of US programmatic advertising data for the periods of March 10-15 and March 17-22, 2020. This data is aggregated from hundreds of Comscore publishers worldwide, sourced from monetization partners such as ad servers and supply side platforms. Adomik is a digital advertising data platform.

"Behind the Numbers" Podcast