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February 1, 2020

US Social Network Users, by Generation, 2020 (% of population)

US Social Network Users, by Generation, 2020 (% of population)

Description

This chart shows US social network users as a percent of the population for 2020. The data is broken out by generation and includes Gen Z, millennials, Gen X and baby boomers.

Note

Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Estimates are based on February 2017 population numbers from US Census Bureau data, which is based on data from ... the 2010 Census. More

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.