January 2, 2020

Would US Internet Users Be Comfortable with Retail Stores Using Facial Recognition Technology to Better Personalize Point-of-Sale Advertisements? (% of respondents, Dec 2019)


US internet users were asked if they were comfortable with retail stores using facial recognition technology to better personalize point-of-sale advertisements. Respondents were able to answer yes, no and don't know/ unsure.


Data was provided to eMarketer by Toluna.


Data is from the January 2020 Toluna report titled "2019 Pre-CES Survey." 1,013 US internet users ages 18+ were surveyed online during December 3-5, 2019.

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