November 5, 2019

What Makes US Gen Z and Millennial Internet Users More Likely to Buy Products/Services that an Influencer Recommends? (% of respondents, Sep 2019)


US Gen Z and millennial internet users were asked what made it more likely for them to buy a product or service that an influencer recommended.


Data is from the November 2019 Morning Consult report titled "The Influencer Report: Engaging Gen Z and Millennials." 2,200 US teens and adults ages 13-38 were surveyed online during September 27-30, 2019. The margin of error is +/-2 percentage points.