December 11, 2019

Highest-Performing Content Types for Select Goals According to B2C Content Marketers Worldwide, July 2019 (% of respondents)


B2C content marketers were asked which content types are the highest performing for their company to build brand awareness, secure leads, nurture leads and to convert leads. Responses include blog posts/short articles and social media content to build brand awareness, email newsletter, social media ... content and in-person events to secure leads, email newsletters and social media content to nurture leads and in-person events and email newsletters to convert leads.More

"Behind the Numbers" Podcast