December 10, 2019

Account-Based Marketing (ABM) Technologies B2B Marketers Worldwide Currently Use vs. Plan to Use*, Oct 2019 (% of respondents)


Global B2B marketers were asked what account-based marketing (ABM) technology types they use to support their ABM programs currently and plan to add in the next year to 18 months. Technologies include email, website, customer relationship management (CRM), social, analytics, events, advertising, ... marketing automation system (MAS), content management system (CMS), sales automation, chat, customer data platform (CDP) and data management platform (DMP) among others.More

"Behind the Numbers" Podcast