November 20, 2019

Mobile Gaming In-App Ad Performance Metrics Worldwide: Ad Request Share, by Demographic and Game Genre, Q3 2019 (% of total on Smaato's platform)


This chart breaks out mobile in-app ad requests within gaming apps by demographic, including by gender and by age group. The figures are shown by game genre: hyper-casual, casual, midcore and hardcore.

"Behind the Numbers" Podcast