October 22, 2019

How Do Customers Who Participate in the Loyalty Program Differ from Those Who Don't According to Senior Marketers Worldwide? (% of respondents, Q2 2019)


Marketers were asked the differences between customers who participate vs. don't participate in their loyalty program. Leading responses include participants buy more/buy in greater volume or buy more frequently, participants provide more data and information for us to leverage in campaigns and ... programs and participants have higher expectations for personalized and relevant brand experiences and customer engagements.More

"Behind the Numbers" Podcast