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October 22, 2019

What Best Describes the Depth of Conversations Senior Marketers Worldwide Are Having with Their Customers? (% of respondents, Q2 2019)

Description

Marketers were asked the depth of conversations they are having with their customers. Leading responses include actively collecting customer voice and conversations across multiple channels, but not yet having real-time bidirectional conversations, struggling to have substantive conversations with ... customers in the channels of their choice but working to establish more two-way dialogues and rich bidirectional conversations happening in real-time that shift and mold future brand experiences and customer engagements.More