October 22, 2019

What Best Describes the Depth of Conversations Senior Marketers Worldwide Are Having with Their Customers? (% of respondents, Q2 2019)


Marketers were asked the depth of conversations they are having with their customers. Leading responses include actively collecting customer voice and conversations across multiple channels, but not yet having real-time bidirectional conversations, struggling to have substantive conversations with ... customers in the channels of their choice but working to establish more two-way dialogues and rich bidirectional conversations happening in real-time that shift and mold future brand experiences and customer engagements.More

"Behind the Numbers" Podcast