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November 5, 2019

Increased Loyalty Program Investment in Recent Years According to Brand Marketers in North America, by Tactic, Sep 2019 (% of respondents)

Increased Loyalty Program Investment in Recent Years According to Brand Marketers in North America, by Tactic, Sep 2019 (% of respondents)

Description

Brand marketers were asked which loyalty tactics they increased their investment in recent years. Tactics include loyalty/platform/tech, loyalty program management, email marketing, rewards funding, operational resources, data management and emerging technologies.