Leading Influences on US and UK Children/Teens' Purchases, July 2019 (% of respondents)
Children and teens ages 6-16 in the UK and US were asked what influenced their purchases. Responses were collected in July 2019 and include friends, influencers and family, among others.
Data is from the September 2019 Wunderman Thompson Commerce report "Generation Alpha: Preparing for the Future Consumer" conducted by Censuswide. 4,003 children and teens ages 6-16, including 2,002 in the UK and 2,001 in the US were surveyed online during July 2019. Wunderman Thompson Commerce is a brand consultancy for B2B and B2C digital commerce companies.