September 24, 2019

What Are the Most Popular Product Categories UK Digital Buyers Purchased Digitally Last Christmas? (% of respondents, Feb 2018 & Feb 2019)


This chart shows the most popular product categories which consumers in the UK purchased online for Christmas in 2018 and 2019. Product categories included clothing, books, toys, toiletries/makeup and CDs/DVDs/computer games.

"Behind the Numbers" Podcast