September 23, 2019

When Do US Internet Users Begin Their Holiday Shopping? (% of respondents, Aug 2019)


This survey question asked US consumers about the time frame in which they begin shopping for the holidays. Responses include August, after Labor Day, October-Thanksgiving and more.


Data was provided to eMarketer by OpenX.


Data is from the September 2019 OpenX "2019 Consumer Holiday Shopping Report" conducted by The Harris Poll. 2,000 US internet users ages 18+ who plan to shop this holiday season were surveyed online during August 2019. Results were weighted for age, gender, region, urbanicity, race/ethnicity, education, marital status, household income and socio-economic status to be nationally representative, with a margin of error of 2%.