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August 1, 2019

How Many US Internet Users Participate in Select Digital Activities? (% of internet users, 2019)

Description

This chart compares eMarketer's estimates of how many internet users participate in a variety of digital activities, including email, search, digital video viewing and social networking.

Note

Email users are internet users of any age who send an email via any device at least once per month. Search users are internet users of any age who search at least once per month from any location via any device. Digital video viewers are internet users of any age who watch digital video content via ... any device at least once per month. Digital audio listeners are internet users of any age who listen to music or other audio content (e.g., podcasts) via live-streaming on any device or via direct download on mobile devices at least once per month. Social network users are internet users of any age who use a social network via any device at least once per month. Facebook users are internet users of any age who access their Facebook account via any device at least once per month. Digital gamers are internet users of any age who play games online via any device at least once per month. Mobile phone messaging app users are mobile phone users of any age who use an over-the-top (OTT) messaging app via mobile phone (browser or app) at least once per month. Smart speaker users individuals of any age who use a smart speaker at least once per month. Podcast listeners are internet users of any age who listen to a podcast via direct download or live stream on any device at least once per month.More

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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