June 4, 2019

Effectiveness of Select Digital Platforms' Audience Targeting Capabilities According to US* Agency/Brand Media Buyers, March 2019 (scale of 1-5**)


This chart measures the weighted average response of US marketers who were asked to rate the effectiveness of select digital platforms' audience targeting capabilities. The venues listed are: Amazon, Facebook, Google Display, Google Search, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, ... Twitch, Twitter and YouTube.More