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July 15, 2019
US Ad Blocking Users, 2018-2021 (millions, % change and % of internet users)
Description
This chart includes eMarketer's estimate of US users of ad blocking software, including growth and penetration.Note
Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically.More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.Chart Title
US Ad Blocking Users, 2018-2021 (millions, % change and % of internet users)Publication Date
July 15, 2019