Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
July 29, 2019

What Is the Primary Goal of the Digital Marketing Strategy for Companies Worldwide? (% of respondents, Q2 2019)

What Is the Primary Goal of the Digital Marketing Strategy for Companies Worldwide? (% of respondents, Q2 2019)

Description

Senior digital marketers were asked what is the primary goal of their digital marketing strategy. Responses include increase brand awareness and health, increase number of new leads/prospects, deliver a high quality/unified customer experience across all digital channels, increase awareness and ... positive sentiment around new products and increase business/revenue with existing customers.More