July 29, 2019

What Is the Primary Goal of the Digital Marketing Strategy for Companies Worldwide? (% of respondents, Q2 2019)


Senior digital marketers were asked what is the primary goal of their digital marketing strategy. Responses include increase brand awareness and health, increase number of new leads/prospects, deliver a high quality/unified customer experience across all digital channels, increase awareness and ... positive sentiment around new products and increase business/revenue with existing customers.More