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June 25, 2019
Reasons that UK Ad Blocking Users Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)
Description
Ad blocking users in the UK were asked what the reasons are for using an ad-blocker. Responses include "too many ads are annoying or irrelevant," "too many ads on the internet," "ads are too intrusive," "ads sometimes contain viruses or bugs," "ads take up too much screen space," "to avoid having to ... see video ads before watching clips/shows" and "to speed up page loading times."More
Note
Data was provided to eMarketer by GlobalWebIndex.Methodology
Data is from the Q1 2019 GlobalWebIndex survey released on June 25, 2019. GlobalWebIndex interviewed internet users ages 16-64 in France (n=5,035), Germany (n=5,055) and the UK (n=10,102) via desktop, laptop, mobile or tablet.Sources
Chart Title
Reasons that UK Ad Blocking Users Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)Publication Date
June 25, 2019