June 6, 2019

US Addressable TV Ad Spending, 2016-2021 (billions)


This forecast shows the updated and past estimates of addressable television advertising spending in America for 2016, 2017, 2018, 2019, 2020 and 2021.


TV ad spending includes broadcast TV (network, syndication & spot) & cable TV; excludes digital.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.