February 27, 2019

How Are US Companies Using AI in Their Marketing Activity? (% of respondents, Feb 2019)


CMOs were asked how their company is using AI in marketing activities which includes content personalization, predictive analytics, targeting decisions and customer segmentation. Some of the technologies cited include conversational AI for customer service, augmented and virtual reality, facial ... recognition and visual search and biometrics.More

"Behind the Numbers" Podcast