Alert
Updated Chart Available
An updated version of this chart is available.
View the latest data
July 13, 2018

US Digital Ad Spending, by Device and Format, 2017-2023 (billions)

Alert

Chart Title

US Digital Ad Spending, by Device and Format, 2017-2023 (billions)

Publication Date

July 13, 2018

Sources

Source information is only available to PRO subscribers.
Topics
Digital Display Ad SpendingDigital Ad SpendingDigital Video Ad Spending
Lead Generation
Mobile Ad SpendingSearch Ad SpendingEmail Ad SpendingSocial Media Ad SpendingUnited States

Related Charts & Analysis

UK regulators probe Apple and Google duopoly on mobile search, browsers, and cloud gaming
Article
UK regulators probe Apple and Google duopoly on mobile search, browsers, and cloud gaming
Taking a look at the 5-year outlook for Walmart Connect's ad business
Article
Taking a look at the 5-year outlook for Walmart Connect's ad business
6 facts you need to know about digital video in Canada and Western Europe in 2022
Article
6 facts you need to know about digital video in Canada and Western Europe in 2022
LinkedIn announces additional tools and ad formats to cater to B2B marketers to provide ROI
Article
LinkedIn announces additional tools and ad formats to cater to B2B marketers to provide ROI
Amid ad decline, TikTok introduces new Audience Insights to provide marketers better ad targeting
Article
Amid ad decline, TikTok introduces new Audience Insights to provide marketers better ad targeting
The US ad market drops for the fifth month in a row
Article
The US ad market drops for the fifth month in a row
Roku lays off 200 employees, citing a weak ad environment
Article
Roku lays off 200 employees, citing a weak ad environment
Industry insiders weigh in on the cost of spoofed Twitter accounts
Article
Industry insiders weigh in on the cost of spoofed Twitter accounts
Microsoft makes a play for the video ad market
Article
Microsoft makes a play for the video ad market
Why Netflix Basic With Ads will win advertisers
Article
Why Netflix Basic With Ads will win advertisers
Google Ads’ cost per lead is going up and conversion rates are falling
Article
Google Ads’ cost per lead is going up and conversion rates are falling
GroupM calls Twitter a 'high-risk' buy. Here’s what all the chaos means for advertisers.
Article
GroupM calls Twitter a 'high-risk' buy. Here’s what all the chaos means for advertisers.
YouTube argues fewer ads equal greater ROI as it launches ad frequency capping globally
Article
YouTube argues fewer ads equal greater ROI as it launches ad frequency capping globally
TikTok reduces its revenue goals by $2 billion at confrontational all-hands meeting
Article
TikTok reduces its revenue goals by $2 billion at confrontational all-hands meeting
Skyrocketing airfares are driving down holiday travel demand
Article
Skyrocketing airfares are driving down holiday travel demand

Latest Reports

US Payment Card Networks 2022
Report
US Payment Card Networks 2022
Retail Loyalty Programs
Report
Retail Loyalty Programs
The Power of Walmart
Report
The Power of Walmart
Holiday Shopping in Western Europe
Report
Holiday Shopping in Western Europe
Spotlight: UK Neobank Emerging Features Benchmark 2022
Report
Spotlight: UK Neobank Emerging Features Benchmark 2022
Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook
Report
Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook
Western Europe Digital Video 2022
Report
Western Europe Digital Video 2022
Canada Digital Video 2022
Report
Canada Digital Video 2022
US Connected TV Advertising Forecast 2022
Report
US Connected TV Advertising Forecast 2022
Global Podcast Listener Forecast 2022–2026
Report
Global Podcast Listener Forecast 2022–2026
UK Digital Video Advertising Landscape
Report
UK Digital Video Advertising Landscape
Spotlight: Canada Digital Account Opening Forecast 2022
Report
Spotlight: Canada Digital Account Opening Forecast 2022
Connected Cars 2022
Report
Connected Cars 2022
UK Social Commerce 2022
Report
UK Social Commerce 2022
UK Digital Ad Spending by Industry
Report
UK Digital Ad Spending by Industry

Popular on Insider Intelligence

The Power of Walmart
Report
The Power of Walmart
Google cuts jobs, projects in half at its innovation incubator
Article
Google cuts jobs, projects in half at its innovation incubator
Retail Loyalty Programs
Report
Retail Loyalty Programs
How American Eagle Outfitters taps into authenticity on TikTok, BeReal, and Snapchat to reach its Gen Z audience
Article
How American Eagle Outfitters taps into authenticity on TikTok, BeReal, and Snapchat to reach its ...
Fundamentals of programmatic advertising
Article
Fundamentals of programmatic advertising
Why Walmart has a case of the (Cyber) Mondays
Article
Why Walmart has a case of the (Cyber) Mondays
Amid ad decline, TikTok introduces new Audience Insights to provide marketers better ad targeting
Article
Amid ad decline, TikTok introduces new Audience Insights to provide marketers better ad targeting
LinkedIn announces additional tools and ad formats to cater to B2B marketers to provide ROI
Article
LinkedIn announces additional tools and ad formats to cater to B2B marketers to provide ROI
What’s happening with luxury in 5 charts
Article
What’s happening with luxury in 5 charts
How will Cyber Five fare in the longest holiday season yet?
Article
How will Cyber Five fare in the longest holiday season yet?
Connected TV (CTV) is on the rise in Latin America as content viewing habits go digital
Article
Connected TV (CTV) is on the rise in Latin America as content viewing habits go digital
Google employees are concerned about data privacy, court documents reveal
Article
Google employees are concerned about data privacy, court documents reveal
Marketing leaders are somewhat optimistic about the economy, but they are being forced to adapt to market uncertainty
Article
Marketing leaders are somewhat optimistic about the economy, but they are being forced to adapt to ...
Snap uses the World Cup to promote its AR products
Article
Snap uses the World Cup to promote its AR products
American Express brings more transparency to credit card applications
Article
American Express brings more transparency to credit card applications

Latest Forecasts

Healthcare Patients by Walk-In Facility, US
Forecasts
Healthcare Patients by Walk-In Facility, US
Digital Shoppers & Buyers, US
Forecasts
Digital Shoppers & Buyers, US
Retail & Ecommerce Sales, US
Forecasts
Retail & Ecommerce Sales, US
Retail Mcommerce Sales, US
Forecasts
Retail Mcommerce Sales, US
North America Retail, by Country
Forecasts
North America Retail, by Country
Retail & Ecommerce Sales, North America
Forecasts
Retail & Ecommerce Sales, North America
Retail & Ecommerce Sales, by Country
Forecasts
Retail & Ecommerce Sales, by Country
Digital Shoppers & Buyers, by Country
Forecasts
Digital Shoppers & Buyers, by Country
Holiday Sales, US
Forecasts
Holiday Sales, US
Target, US
Forecasts
Target, US
Top 15 US Retail Ecommerce Sales, by Company
Forecasts
Top 15 US Retail Ecommerce Sales, by Company
US Retail Ecommerce Sales, by Product Category
Forecasts
US Retail Ecommerce Sales, by Product Category
Amazon, US
Forecasts
Amazon, US
Amazon, Worldwide
Forecasts
Amazon, Worldwide
US Retail Sales, by Product Category
Forecasts
US Retail Sales, by Product Category

"Behind the Numbers" Podcast

The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp messages
Audio
The Daily: Questions about TikTok, YouTube diversifies its revenues, and shopping in WhatsApp ...
Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch
Audio
Reimagining Retail: Holiday shopping expectations and the holiday ads you need to watch
The Daily: The very disconnected healthcare system, Amazon Clinic launches, and the deal to buy Summit Health
Audio
The Daily: The very disconnected healthcare system, Amazon Clinic launches, and the deal to buy ...
The Banking & Payments Show: Which big bank has the most digital trust?
Audio
The Banking & Payments Show: Which big bank has the most digital trust?
Around the World: How people use media differently across countries
Audio
Around the World: How people use media differently across countries
The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal better ROI?
Audio
The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal ...
The Daily: 2022 FIFA Men’s World Cup advertising, B2B marketers' outlook, and will someone buy Roku?
Audio
The Daily: 2022 FIFA Men’s World Cup advertising, B2B marketers' outlook, and will someone buy Roku?
Reimagining Retail: The unknown history of Cyber Monday
Audio
Reimagining Retail: The unknown history of Cyber Monday
The Daily: Influencer marketing in uncertain times, trusting social media, and Meta's user counts
Audio
The Daily: Influencer marketing in uncertain times, trusting social media, and Meta's user counts
The Daily: The bright spots of Amazon's business, returns convenience, and in-store holiday shopping
Audio
The Daily: The bright spots of Amazon's business, returns convenience, and in-store holiday shopping
The Weekly Listen: Early changes at Twitter, stores within stores, and a drone Candy Crush ad
Audio
The Weekly Listen: Early changes at Twitter, stores within stores, and a drone Candy Crush ad
Reimagining Retail: Facebook, Instagram, TikTok, and the future of social commerce
Audio
Reimagining Retail: Facebook, Instagram, TikTok, and the future of social commerce
The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with cable
Audio
The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with ...
The Banking & Payments Show: Will rising interest rates sink fintech lenders?
Audio
The Banking & Payments Show: Will rising interest rates sink fintech lenders?
The Daily: Meta struggles a year into its rebrand, negatively influenced influencers, and a TikTok super app?
Audio
The Daily: Meta struggles a year into its rebrand, negatively influenced influencers, and a TikTok ...