January 15, 2018

Retail Mcommerce Sales in Japan, 2016-2021 (billions, % change and % of retail ecommerce sales)


In 2018, retail mobile ecommerce sales in Japan grew 10.2% from the previous year according to eMarketer forecasts. By 2022, eMarketer projects that retail sales via mobile devices will reach $50.6 billion and represent nearly half of all retail sales in Japan.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.